S2E7: Marketing with Xavi Bové and Conversation with Gaby Guillen from Saprissa and the Costa Rican


On this episode of Fútbol Ace Podcast, we speak to Xavi Bové from Barcelona, Spain, where he speaks to us about the importance of marketing in women's soccer. During the conversation, we compare strategies from all around the world on varies levels, such on an individual level with examples such as Alex Morgan, Sydney Leroux, and Lieke Martens. Also on a collective level with examples such as FC Barcelona, Manchester City, and Portland Thorns. We also speak to Saprissa's center-back, Gaby Guillen about a day in the life of a Costa Rican Women's soccer player, Saprissa's current marketing movement, and Uniffut's League structure. We also briefly speak about the Costa Rican National Team's identity and moving forward from CWC (World Cup Qualifiers).



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